MIC Commerce UG 1st Semester Syllabus | Minor Course Principal and Function of Marketing, All Bihar Universities @lnmunotes.in

UG Semester 1 MIC Commerce Syllabus: All the universities of Bihar are running a 4-year graduation, Choice Based Credit System (CBCS) or in common language it can also be called semester system which is being run under NEP 2020. Lalit Narayan Mithila University (LNMU) Darbhanga, Patna University, Purnia University, Magadh University, Patliputra University, Bhagalpur University,VKSU Ara, BRABU Muzaffarpur, JPU, etc. 1st semester examination is being conducted on time in many universities and in many it is also late. The question paper pattern and syllabus of Minor Course (MIC) subject is same for all. 

CBCS Graduation 1st Semester will have Major (MJC), Minor (MIC), MDC/IDC, AEC, SEC, VAC papers. In this article, you will find the syllabus of MIC-1 Commerce: Principal and Function of Marketing Sometimes Minor Subject is also Written/Searched as Subsidiary.

In this Article you will get the following syllabus :

• Semester 1: Minor Course (MIC) -1 Commerce Syllabus

👉Click Here to Download All Subjects Syllabus PDF (Semester 1 to 8 )

👉हिंदी में पढने के लिए यंहा क्लिक करें 

UG Syllabus Semester-I Minor Course (MIC)- Commerce

MIC-1 Principal and Function of Marketing

UNIT-1

• Fundamentals of Marketing: Meaning, Concept, Importance, Functions of Marketing. Marketing and Selling, Modern Marketing Concept, Relationship Marketing.

UNIT-2

• Market Segmentation: Meaning, Objectives and Importance of Market Segmentation. Basis of Market Segmentation, Marketing Strategy- Segmentation, Targeting and Positioning.

UNIT-3 

• Marketing Mix: Meaning, Elements of Marketing mix Product, Price, Promotion and Place. New Product Development Process. Reasons for failure of new product development.

Suggested Readings/Books: (You can take any book from this list (for better preparation))

• 1. Philip Kolter- Marketing Management
• 2. RSN Pillai- Modern Marketing, Chand Publication, N.Delhi.
• 3. Ramaswami- Marketing Management-Mc. Graw Hill
• 4, C.N. Sontakki-Marketing Management- K alyani Pnhlication
• 5. Arun Kumar Marketing Management-Vikas Publication. & N. Minakshi

or you can simply go for S.CHAND PUBLICATION BOOKS/THAKUR PUBLICATIONS BOOK/SBPD PUBLICATION BOOKS

ONLINE ORDER/BUY LINK (1st Semester Book) :

👉CLICK HERE TO BUY BOOK ONLINE/ ONLINE BOOK ORDER KARNE KE LIYE YANHA CLICK KARE

👆Just to pass the university exams you can order the book online from the link given above

Question Paper Pattern for Final exam or End Semester exam or External Exam (MJC, MIC, MDC/IDC)

The question paper shall consist of three parts (70 Marks):-

• *Part A (10 X 2 = 20 marks):- Compulsory - consisting of ten objective/multiple choice type (MCQs) - each carrying two marks
• *Part B (4 X 5 = 20 Marks):- Short answer type - Four questions to be answered out of six questions each carrying five marks
• *Part C (10 x 3 = 30 Marks) :- Long answer type - Three questions to be answered out of five questions - each carrying ten marks