SEC Digital Marketing Syllabus: All the universities of Bihar are running a 4-year graduation, Choice Based Credit System (CBCS) or in common language it can also be called semester system which is being run under NEP 2020. Along with other subjects, there is also Skill Enhancement Course (SEC) in Graduation 1st semester and it includes 4-5 subjects, one of which is Digital Marketing. According to the notice issued by Raj Bhavan Patna, the question paper of SEC 1st semester (in external exam) should be objective type (70 mcq) but it has been seen in only a few universities of Bihar, for example Tilka Majhi Bhagalpur University, Lalit Narayan Mithila University,.. However, this syllabus is applicable in all the regular universities of Bihar including Patna University. The pattern may be different but the syllabus is the same for all universities.
" बिहार के किसी भी यूनिवर्सिटी से 4 साल वाला ग्रेजुएशन में एडमिशन लिए है तो यह 1st सेमेस्टर के लिए 'Digital Marketing' सब्जेक्ट का सिलेबस देख सकते है "
In this Article you will get the following syllabus :
- Semester 4: Skill Enhancement Course (SEC) -1 Digital Marketing Syllabus
UG Syllabus Semester-I Skill Enhancement Course (SEC)- Digital Marketing
- Digital marketing: Concept, Features, Diffèrence between traditional and digital marketing, Moving from traditional to digital Marketing; c Digital Marketing Channels: Intent Based- SEO, Search Advertising, Brand Based- Display Advertising; Community Based-Social Media Marketing; Others- Affiliate, Email, Content, Mobile Customer Value Journey: 5As Framework; The Ozone 03 Concept Key; Traits of online consumer
- Content Marketing: Step-by-step Content Marketing Developing a content marketing strategy Email Marketing: Types of Emails in email marketing, Email Marketing best practices
- Social Media Marketing: Building Successful Social Media strategy; Social Media Marketing Channels; Facebook, Linkedin, YouTube (Concepts and strategies) Display Advertising: Working of Display Advertising, Benefits and challenges: Overview of Display ad Process.; Define- Customer, Publisher, Objectives; Format- Budget, Media, Ad Formats, Ad Copy.
- Introduction of SEM: Working of Search Engine; SERP Positioning; online search behaviour, DMI's 5P Customer Search Insights Model. Search Engine Optimization: Overview of SEO Process; Goal Setting-Types. On-Page Optimization: Keyword Researcb, SEO Process -Site Structure, Content, Technical Mechanics, Headings, Image & Alt text, Social Sharing, Sitemaps,Technical Aspects- Compatibility, Structured Data Markup. Off Page Optimisation: Link Formats, Link Building, Content Marketing, Social Sharing, Black and White Hat Techniques Search Advertising: Overview of PPC Process; Benefits of Paid Search; Basis of Ranking; Goal Sctting-Objectives; Account Seting-Creation of Google Ads, Campaign arcbitecture, Campaign setup, Targeting, Bid Strategy, Delivery, Ad Scheduling, Ad Rotation, Keyword Sclection; Ad Copy composition, Ad Extension
- Dodson, I. (2016). The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable oaline campaigns. John Wiley & Sons.
- Kartajaya, H., Kotler, P., & Setiawan, I. (2016). Marketing 4.0: moving from traditional to digital. John Wiley & Sons.
- Ryan, Damien: Understanding Digital Marketing - Marketing Strategies for Engaging the Digital Generation. Kogan Page Limited.
- Moutusy Maity: Internet Marketing: A practical approach in the Indian Context:Oxford Publishing
- Seema Gupta: Digital Marketing: Mcgraw Hill
- Ultimate guide to digital Marketing by Digital Marketer
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