MJC Marketing and MJC HRM UG 1st Semester Syllabus | BCOM Major Course Marketing and Human Resource Management, All Bihar Universities @lnmunotes.in

UG Semester 1 MJC Commerce Marketing and Human Resource Management (HRM) Syllabus: All the universities of Bihar are running a 4-year graduation, Choice Based Credit System (CBCS) or in common language it can also be called semester system which is being run under NEP 2020. Lalit Narayan Mithila University (LNMU) Darbhanga, Patna University, Purnia University, Magadh University, Patliputra University, Bhagalpur University,VKSU Ara, BRABU Muzaffarpur, JPU, etc. 1st semester examination is being conducted on time in many universities and in many it is also late. The question paper pattern and syllabus of Major Course (MJC) subject is same for all. 

CBCS Graduation 1st Semester will have Major (MJC), Minor (MIC), MDC/IDC, AEC, SEC, VAC papers. In this article, you will find the syllabus of MJC-1 Marketing and Human Resource Management: Principals and Functions of Management Sometimes Major Subject is also Written/Searched as Honours.

In this Article you will get the following syllabus :

  • Semester 1: Major Course (MJC) -1 Commerce Syllabus (Major Subject Marketing and Human Resource Management)




UG Syllabus Semester-I Major Course (MJC)- Commerce (Major Marketing and Major Human Resource Management)

MJC-1 Principals and Functions of Management


UNIT-1:
Principles of Management
  • Management - Meaning and Characteristics; Fayol's 14 Principles of Management; Levels of Management Importance of Management, Arts and Science of Management- Skills of Management; Scientific Management meaning, objectives, relevance and criticism
UNIT-2:
Functions of Management: Planning and Organizing
  • Planning- Meaning, Characteristics, Types of Plans, Advantages and Disadvantages- Approaches to Planning - Management by Objectives (MBO) - Steps in MBO- Benefits--Weaknesses; Organizing - Process of Organizing; Principles of Organisation - Formal and Informal Organisations -Line, Staff Organisations, Line and Staff Conflicts. Functional Organisation; Span of Management - Meaning - Determining Span - factors influencing the Span of Supervision
UNIT-3:
Functions of Management: Authority and Coordination
  • Meaning of Authority, Power, responsibility and accountability Delegation of Authority - Decentralization of Authority; Definition, importance, process, and principles of Coordination techniques of Effective Coordination
UNIT-4
Functions of Management: Control and Communication
  • Control-Meaning, Relationship between planning and control, Steps in Control - Types (post, current, and pre-control). Requirements for effective control. .Communication-purpose, process, formal and informal communication, barriers to effective communication and overcoming these barriers;
UNIT-5:
Functions of Management: Motivation and Leadership
  • Motivation-Meaning, importance, major motivation theories- Maslow's need hierarchy theory, Herzberg's two-factors theory, Vroom's Expectation Theory, extrinsic and intrinsic motivation; Leadership- meaning, theories. essential qualities, global leadership attributes, practicing leadership

Suggested Readings/Books: (You can take any book from this list (for better preparation)) 
  • 1. Basu, C. R. (1998). Business Organization and Management. New Delhi: McGraw Hill Publishing India.
  • 2. Chhabra, T. N. (201 1). Business Organization and Management. New Delhi: Sun India Publications.
  • 3, Gupta, C. B. (2011). Modern Business Organization. New Delhi: Mayur Paperbacks.
  • 4. Kaul, V. K. (2012). Business Organization and Management, Text and Cases New Delhi: Pearson Education.
  • 5. Koontz, H., & Weihrich, H. (2008). Essentials of Management. New York: McGraw Hill Education.
  • 6. Singh, B. P., & Singh, A. K. (2002). Essentials of Management, New Delhi. Excel Books.
  • 7. F. C. Sharma, Business Organisation,SBPD Publications, Agr
  • 8. M.C. Shukla, Business Organisation, S. Chand Publications, New Delhi
  • 9. Y. P. Verma, Business Organisation, Sahitya Bhawan Publications, Agra
or you can simply go for THAKUR PUBLICATIONS BOOK/SBPD PUBLICATION BOOKS


👆Just to pass the university exams you can order the book online from the link given above







Question Paper Pattern for Final exam or End Semester exam or External Exam (MJC, MIC, MDC/IDC)

The question paper shall consist of three parts (70 Marks):-
  • *Part A (10 X 2 = 20 marks):- Compulsory - consisting of ten objective/multiple choice type (MCQs) - each carrying two marks
  • *Part B (4 X 5 = 20 Marks):- Short answer type - Four questions to be answered out of six questions each carrying five marks
  • *Part C (10 x 3 = 30 Marks) :- Long answer type - Three questions to be answered out of five questions - each carrying ten marks



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